Customers are the driving force behind any company’s fate. They can make businesses exist or cease in a snap. That being said, building and maintaining a strong relationship with them is crucial to your company’s success. This is where Customer Relationship Management (CRM) comes in handy. 

CRM is a web application that allows companies to manage and analyze customer interactions and data throughout the customer lifecycle. It provides a framework for building and maintaining positive relationships with customers, which ultimately leads to increased customer satisfaction, retention, and revenue. 

If you want to know how CRM systems can bring your customer relationship to the next level, keep on reading! 

A better understanding of customers

CRM provides a 360-degree view of each customer hence, giving businesses a complete understanding of their consumer base. By storing all their information in one location, a CRM system makes personalizing communication with customers easy. A CRM system also allows businesses to track all past customer interactions. Thus, giving them a better understanding of who their customers are and what they need and want, as well as the details of regular interactions with them. 

A powerful tool for segmentation

Effective customer segmentation is crucial for businesses to build meaningful relationships with their customers. To achieve this, businesses need to identify their target audiences and tailor their approach accordingly. Fortunately, CRM is an ideal tool for segmentation. It allows businesses to create segmented lists by categorizing customer data based on various criteria. A good CRM system can even help identify interested customers, those still considering their options, and those who are not yet engaged.

Improved customer retention

A CRM is not just useful for acquiring and nurturing potential and new customers. It is also essential for maintaining good relationships with your existing customers. A CRM system provides numerous benefits for customer retention, including reminders for appointments and follow-up emails. This ensures businesses are in touch with their customers. 

Knowledge of customers’ needs

Having knowledge of what to expect can provide us with confidence, and this also applies to the business world. CRM systems can provide businesses with knowledge of customer buying habits, purchase history, and interaction history. This helps them cross-sell or upsell products and provide better customer service. 

Speedy communication

Being responsive to customer requests in a timely manner is a sign of professionalism and can help improve customer service. A CRM system can help with this by providing customizable email templates, documents, proposals, quotes, invitations, and newsletters. In this way, businesses can save time and increase efficiency. Also, CRM systems allow businesses to draft and schedule emails and SMS messages in advance which is great too!

Protection of private data

A CRM system enhances data privacy by centralizing customer data and providing controls to protect sensitive information from unauthorized access. It also offers security features like encryption and data backups to prevent data breaches. Lastly, by keeping track of customer preferences and consent, CRM systems ensure that businesses are only using customer data in ways that align with their preferences and privacy regulations.

Easy internal collaboration

A good CRM system not only enhances customer relationships but also fosters collaboration within the organization. It improves internal communication and transparency, enabling mutual understanding on projects, and consistent image presentation. It places the customer at the center and ensures employees approach and maintain customer relationships in a unified way.

In today’s highly competitive business landscape, having a comprehensive CRM system in place is important. If you’re ready to take the leap and invest in this web application system, talk to the experts in iManila!

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.

iManila is a full-service business web development company in the Philippines ready to help you with WordPress website creation or building an ecommerce website for your business. From web design and development and website update and maintenance, to web hosting, email hosting, and technical, desktop and remote support, we are your team. Aside from this, we are also a website and mobile applications development company specializing in customized web systems for businesses in different industries and a top digital marketing agency that provides a wide range of digital marketing services. Talk to us!

Many people mistakenly believe that websites and mobile applications are the same thing, when in fact they have huge differences. These two are designed and developed differently. Thus, possess distinct characteristics that affect their usability, functionality, and user experience. If you’re considering developing an app for your business, it’s important to understand these differences. This can help you make an informed decision on which type of app to develop based on your target audience, user needs, and business objectives.

To assist you in your decision-making process, we’ve outlined the primary differences of web and mobile apps in this blog. Let’s take a look!

Web Apps

A website application, or simply web app, is a software application that’s accessible through a web browser over the internet. It runs on a remote server and can be accessed through a variety of devices including computers and smartphones. It doesn’t require users to download and install them on their devices. As long as they have an internet connection, they’re all set.

Advantages:

• Cross-Platform Compatibility: Website applications can be accessed through any device with a web browser. This makes them easily accessible on any platform or operating system.
• No Downloads or Installations: Web apps don’t require downloading or installation. It saves users storage space on their devices and reduces the time needed to access them.
• Easy Maintenance: Since website applications have a single code base, updating and maintaining them is easier and more cost-effective.
• Lower Development Costs: Developing a web app can be less expensive than developing a native app for different platforms.
• Easy to Share: Sharing web apps is simple because they can be accessed through a URL.

Disadvantages:

• Limited Functionality: Website applications don’t have access to the same system resources as native apps. With this, it has limited functionalities and performance.
• Dependence on Internet Connection: Web apps require a stable internet connection to work properly. This can be a disadvantage in areas with poor connectivity.
• Security Risks: Website applications are vulnerable to security threats like hacking, phishing, and malware attacks because they are accessible through the internet.
• Not Ideal for Complex Apps: Web apps are not suitable for complex apps that require advanced hardware or software features.
• Limited User Experience: Native apps offer a more customized and personalized user experience compared to web apps. These are more generic and standardized.

Mobile Apps

As the name itself, mobile app is a software application designed to run on mobile devices including smartphones and tablets. It is typically downloaded from an app store like Google Play Store or Apple App Store. They are specifically designed to run on a mobile device’s operating system, such as Android or iOS. It takes advantage of the device’s hardware, including its touch screen, camera, GPS, and other features. 

Advantages:

• Accessibility: Mobile applications are easily accessible from anywhere and anytime through smartphones and tablets.
• Offline availability: There are mobile apps that can be accessed even without an internet connection. This allows users to use them in areas with poor or no network coverage.
• Enhanced user experience: Mobile applications provide a better user experience than web apps. Since they are designed specifically for mobile devices, users can utilize device-specific features like touchscreens, cameras, and GPS.
• Personalization: Mobile apps can be personalized to each user’s preferences. This makes them feel more connected to the app and more likely to continue using it.
• Push notifications: Mobile applications can send push notifications to users, providing reminders, updates, and other important information.

Disadvantages:

• Development cost: Developing a mobile app can be expensive, especially if it needs to be developed for multiple platforms.
• Maintenance cost: Maintaining a mobile application can also be costly, requiring regular updates and bug fixes.
• Device compatibility: Mobile apps may not be compatible with all devices, limiting the app’s reach and accessibility.
• App store approval process: Mobile apps must go through an approval process before they can be listed in app stores. This can be time-consuming and costly.
• Limited functionality: Mobile apps may have limited functionality compared to web apps, especially in terms of data processing and storage.

Bottomline

There are a lot of factors to consider when developing an app for your business. Make sure to think of your audience and choose what can provide the best possible experience to them. Another thing, for easier and outstanding application development, partner with a tech company that has proven its expertise and reliability in application development like iManila. 

With 27 years of experience in the industry and an IT company at its core, iManila, having been one of the first Internet Service Providers in the Philippines, is committed to providing our clients with innovative information technology, web, and digital solutions.
iManila is a full-service business web development company in the Philippines ready to help you with WordPress website creation or building an ecommerce website for your business. From web design and development and website update and maintenance, to web hosting, email hosting, and technical, desktop and remote support, we are your team. Aside from this, we are also an applications development company specializing in customized web systems for businesses in different industries and a top digital marketing agency that provides a wide range of digital marketing services. Talk to us!